Red, orange and yellow are all warm colors and are generally thought to evoke feelings of happiness, optimism, energy and passion. There’s a subtle but important difference between fiery red and earth red, right?īut with so many colors to choose from, where do you start? Narrowing them down to categories can help. The way we respond to color depends on its brightness, shade or tint, and whether it’s cool or warm-toned. So, let’s look at how different groups of colors make us feel, then see how individual colors can be used to evoke specific emotions. And the wrong colors could send the wrong message-like using white to convey freshness in a culture where it represents death. Up to 90% of people base their first impressions of a product on color alone.
Design by Active Theory✦ĭesigners and brand owners need to understand the basics of color theory, color symbolism and the psychology of color to communicate effectively to their audience.
It often depends on our psychology, biological conditioning and cultural background. “It colors our language-we say we are ‘feeling blue,’ ‘seeing red,’ ‘green with envy’ or ‘in the pink.’”īut how we react to different colors isn’t always black and white (see what we did there?). “Color is closely associated with emotions,” London College of Fashion lecturer Maria Costantino told Harper’s Bazaar. There’s even a term, “ dopamine dressing,” to describe the mood-boosting benefits of wearing certain colors. Maybe you dyed your hair black as a teenager to evoke gloomy, existential angst and inner turmoil (or to anger your parents). Or painted a room pale blue to feel calm. You might have worn red to intimidate your enemies ( it works for athletes). You probably instinctively know there’s a relationship between colors and emotions.
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